Victoria De Armas is a multimedia entertainment executive, producer, and creative strategist with more than a decade of experience spanning development, production, branded content, and commercial storytelling across formats and markets. As Founder and Chief Creative Officer of AHA Media Studio, she leads the company’s mission to create culturally resonant, cross-platform content, from podcasts and digital series to long-form TV and branded entertainment, built around the belief that specificity drives authenticity. 

Her background bridges corporate broadcasters, studios, ad-agencies and independent production companies, where she built scripted and unscripted slates from the ground up, produced pilots and led creative production for branded content across different business units for NBC Universal and Telemundo. She also independently identified emerging talent, and guided projects from concept through execution. Bilingual in Spanish and cross-culturally fluent, she specializes in connecting creatives, brands, and audiences, with a particular focus on specific-based storytelling and innovative formats that sit at the intersection of creative vision, commercial strategy, and production leadership.